Sr. Director, Marketing
Core Scientific
Who We Are
Bold. Unapologetic. Hardworking. We are building something special. We transform energy into high-value compute with superior efficiency at scale. Today that means powering and securing the Bitcoin Network. Tomorrow, that could also include powering workloads in AI, HPC and other forms of high-value compute.
Core Scientific is one of the largest bitcoin miners and hosts in North America. Our mission is to accelerate digital innovation by scaling high-value computing rapidly, efficiently, and responsibly. Our proprietary software stack optimizes bitcoin mining, pushes firmware, and monitors all aspects of our operations, ensuring we and our customers generate the highest possible ROI on our hardware investment.
But what makes us different from others in our industry? We own and manage our infrastructure. That puts us in control of our operations and gives us an advantage that translates into higher productivity and efficiency. It also provides us with the ability to rapidly deploy the innovations developed by our deep-tech team.
Come join us as we continue our journey and accelerate yours. We seek smart, creative, collaborative minds, who work hard and fast.
Intrigued? Then apply and be a part of something truly special at Core Scientific.
Title
Sr. Director, Marketing
Reports To
Chief Marketing Officer
The Job
Core Scientific is seeking an innovative and energetic Senior Director of Marketing to lead our marketing initiatives as we expand our footprint in the high-performance computing (HPC) space. This is a unique opportunity to join a forward-thinking team at the forefront of technology, shaping strategies that amplify our brand, engage key decision-makers, and drive business growth.
Responsibilities
- Drive the development and execution of integrated marketing strategies that deliver qualified leads and measurable ROI, aligning all campaigns with sales objectives and corporate goals.
- Oversee end-to-end lead acquisition efforts, including creative content development, outbound campaigns, and innovative partnerships to generate leads and increase brand visibility.
- Collaborate closely with sales teams to ensure seamless integration of marketing efforts, tracking results at every stage of the funnel using Salesforce.
- Design and execute multi-functional campaigns targeting Fortune 1000 companies, ensuring deep engagement with key prospects
- Manage and optimize the marketing budget, ensuring a strong return on investment for all initiatives.
- Promote customer testimonials and engagement initiatives to reinforce Core Scientific’s reputation and value proposition.
- Work with internal teams (Sales, Finance, Operations) and external partners to deliver cohesive, high-impact campaigns.
- Foster open, respectful, and professional communication directly within the team, with co-workers/ teammates, and leaders across the organization.
- Performs other duties as assigned.
NOTE: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential responsibilities.
Qualifications
- Bachelor’s degree in statistics, Engineering, Mathematics, or related quantitative field of study
- 10+ years of progressive experience in digital and integrated marketing
- Mastery of tools like HubSpot, Salesforce, and advanced digital marketing platforms
- Expertise in Search Engine Marketing and online marketing strategies
- Proven project management abilities with a track record of delivering on time and within budget
- Strong written and verbal communication abilities, with a knack for creating impactful presentations.
- Excellent communication (verbal, written, presentation, interpersonal/relationship building) skills.
- Ability to develop, cultivate, and maintain excellent relationships within and external to the Company
Location
In-office role based in Austin, TX
Travel
Occasional travel may be required.
Work Environment
This job operates in a professional office environment, routinely using standard equipment such as laptop computers and smartphones.
Physical Demands
While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands, and lift to 20 pounds.
Position Type/ Expected Hours of Work
This is a full-time, onsite position. General hours and days of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. some nights and weekends may be required.
Supervisory Experience (Yes or No)
Yes