Consumer Market Expansion: Develop and execute go-to-market strategies for EV owners, service centers, and repair networks. Build partnerships with online marketplaces, e-commerce platforms, and resellers.

Channel Development: Establish and manage retail and B2B2C channels, including distributors, service providers, and integrators.

Vertical Growth: Identify and scale new revenue streams in sectors such as fleets, insurance, renewable energy storage, heavy equipment, and marine/rail applications.

Product-Market Fit: Work with product and engineering teams to tailor offerings for consumer and vertical needs—pricing, packaging, and feature sets.

Partnership & Alliances: Build relationships with key ecosystem partners (OEMs, EV service networks, fleet managers, and data platforms) to expand adoption.

Brand & Marketing Alignment: Collaborate with marketing to refine messaging, campaigns, and launches for each customer segment.

Sales Leadership: Manage the full sales funnel—pipeline creation, forecasting, negotiation, and closing. Establish repeatable sales processes and performance metrics.