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General Brand Manager

Nexar

Nexar

Marketing & Communications
Remote
USD 120k-150k / year
Posted on Jul 11, 2025
New York (US) · Hybrid

General Brand Manager

DESCRIPTION

Nexar is seeking a sharp, analytical, and growth-oriented business leader to join our team as a a General Manager of Subscription and Hardware. In this pivotal role, you will support our mission to revolutionize the future of driving by leveraging data to drive smarter, faster growth strategy and P&L decisions. You will collaborate across marketing, e-commerce, sales, supply-chain, customer support, and product teams, playing a key role in scaling and optimizing the subscription and hardware business for end to end success.

This position applies to all US locations.

RESPONSIBILITIES
  1. Own the Business
    • Lead the subscriptions and hardware business end-to-end, with full accountability for revenue, margin, and ROI

    • Build and manage budgets, forecasts, and scenario models with Finance

    • Define and drive strategic plans that combine market insights, customer behavior, and business priorities

  2. Execute with Impact
    • Collaborate across Sales, Marketing, R&D, Supply Chain, and Product to deliver strong GTM execution

    • Optimize portfolio, pricing, promotions, and channel strategy to fuel sustainable growth

    • Streamline operations through better planning, inventory, and continuous improvement initiatives

  3. Lead with Clarity and Influence
    • Align cross-functional teams around shared goals and a growth mindset

    • Report progress to leadership and board, translating complexity into clear, actionable insights

    • Act as the internal owner and external face of the business line

REQUIREMENTS

Technical skills & qualifications

  • Bachelor’s degree in Business, Marketing, Finance, or equivalent; MBA preferred

  • 10+ years of progressive experience in CPG, ideally with P&L, brand or general management roles

  • Proven ability to lead end-to-end P&L management for a channel, segment, or business and deliver profit and growth targets

  • Strong financial acumen: planning, budgeting, ROI modeling, cost control

  • Data-driven analytical skills and strategic acumen

  • Excellent communication and stakeholder influence capabilities

People skills & traits

  • Experience leading cross‑functional teams, including brand/category managers, analysts, marketing, and finance partners, with demonstrated ability to align diverse stakeholders toward unified business objectives

  • Proven track record of mentoring and developing talent, including setting measurable KPIs, conducting performance feedback, and fostering a team environment with high accountability and results orientation

  • Ability to cultivate a collaborative, growth‑focused culture, grounded in accountability and strong consumer-centric mindset, that motivates teams and drives continuous improvement across the organization


WHAT WE OFFER
  • The chance to have a meaningful and positive impact on roads and cities’ safety
  • Flexibility - in schedule, work location, benefits
  • Competitive compensation
  • A fast-paced work environment full of kind, smart, and highly driven people
  • Great professional and personal growth opportunities
  • Regular team-building events and well-being initiatives/facilities

WHO WE ARE

Nexar is a Vision AI company that is organising the physical world as digital information. We are a global, connected, and intelligent network of mobile cameras on the road that uses data to deliver valuable insights and build transformative products in vehicle autonomy and safety.

Our goal is to be the best car camera service in the world, with a vast network of smart, connected cameras across the planet. We are unlocking the power of connected driving to protect our users and build a lasting business, and this is where you come in!

We’re looking for passionate, forward-thinking people to help us execute this incredible opportunity and drive the future of connected driving technology. Join us in shaping a safer, smarter world.

Locations
New York (US)
Remote status
Hybrid
Yearly salary
$120,000 - $150,000
Employment type
Full-time
Contact Inês Pinto Talent Acquisition Specialist – HR

About Nexar

Nexar is a Vision AI company that is organizing the physical world as digital information. We are a global, connected, and intelligent network of mobile cameras on the road that uses data to deliver valuable insights and build transformative products in vehicle autonomy and safety.

Our goal is to be the best car camera service in the world, with a vast network of smart, connected cameras across the planet. We are unlocking the power of connected driving to protect our users and build a lasting business, and this is where you come in!

We’re looking for passionate, forward-thinking people to help us execute this incredible opportunity and drive the future of connected driving technology. Join us in shaping a safer, smarter world.

Founded in 2015
Co-workers 100+
New York (US) · Hybrid

General Brand Manager

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