General Brand Manager
Nexar
General Brand Manager
DESCRIPTION
Nexar is seeking a sharp, analytical, and growth-oriented business leader to join our team as a a General Manager of Subscription and Hardware. In this pivotal role, you will support our mission to revolutionize the future of driving by leveraging data to drive smarter, faster growth strategy and P&L decisions. You will collaborate across marketing, e-commerce, sales, supply-chain, customer support, and product teams, playing a key role in scaling and optimizing the subscription and hardware business for end to end success.
This position applies to all US locations.
RESPONSIBILITIES
- Own the Business
Lead the subscriptions and hardware business end-to-end, with full accountability for revenue, margin, and ROI
Build and manage budgets, forecasts, and scenario models with Finance
Define and drive strategic plans that combine market insights, customer behavior, and business priorities
- Execute with Impact
Collaborate across Sales, Marketing, R&D, Supply Chain, and Product to deliver strong GTM execution
Optimize portfolio, pricing, promotions, and channel strategy to fuel sustainable growth
Streamline operations through better planning, inventory, and continuous improvement initiatives
- Lead with Clarity and Influence
Align cross-functional teams around shared goals and a growth mindset
Report progress to leadership and board, translating complexity into clear, actionable insights
Act as the internal owner and external face of the business line
REQUIREMENTS
Technical skills & qualifications
Bachelor’s degree in Business, Marketing, Finance, or equivalent; MBA preferred
10+ years of progressive experience in CPG, ideally with P&L, brand or general management roles
Proven ability to lead end-to-end P&L management for a channel, segment, or business and deliver profit and growth targets
Strong financial acumen: planning, budgeting, ROI modeling, cost control
Data-driven analytical skills and strategic acumen
Excellent communication and stakeholder influence capabilities
People skills & traits
Experience leading cross‑functional teams, including brand/category managers, analysts, marketing, and finance partners, with demonstrated ability to align diverse stakeholders toward unified business objectives
Proven track record of mentoring and developing talent, including setting measurable KPIs, conducting performance feedback, and fostering a team environment with high accountability and results orientation
Ability to cultivate a collaborative, growth‑focused culture, grounded in accountability and strong consumer-centric mindset, that motivates teams and drives continuous improvement across the organization
WHAT WE OFFER
- The chance to have a meaningful and positive impact on roads and cities’ safety
- Flexibility - in schedule, work location, benefits
- Competitive compensation
- A fast-paced work environment full of kind, smart, and highly driven people
- Great professional and personal growth opportunities
- Regular team-building events and well-being initiatives/facilities
WHO WE ARE
Nexar is a Vision AI company that is organising the physical world as digital information. We are a global, connected, and intelligent network of mobile cameras on the road that uses data to deliver valuable insights and build transformative products in vehicle autonomy and safety.
Our goal is to be the best car camera service in the world, with a vast network of smart, connected cameras across the planet. We are unlocking the power of connected driving to protect our users and build a lasting business, and this is where you come in!
We’re looking for passionate, forward-thinking people to help us execute this incredible opportunity and drive the future of connected driving technology. Join us in shaping a safer, smarter world.
- Locations
- New York (US)
- Remote status
- Hybrid
- Yearly salary
- $120,000 - $150,000
- Employment type
- Full-time
About Nexar
Nexar is a Vision AI company that is organizing the physical world as digital information. We are a global, connected, and intelligent network of mobile cameras on the road that uses data to deliver valuable insights and build transformative products in vehicle autonomy and safety.
Our goal is to be the best car camera service in the world, with a vast network of smart, connected cameras across the planet. We are unlocking the power of connected driving to protect our users and build a lasting business, and this is where you come in!
We’re looking for passionate, forward-thinking people to help us execute this incredible opportunity and drive the future of connected driving technology. Join us in shaping a safer, smarter world.
General Brand Manager
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